Design Gopher

LOLKL Logo

2011-06-21T12:50:00.000-07:00

My friend Val is working to establish an online resource for local food consumers and producers in the Salt Lake City area. She commissioned me to create a logo for the service. The concept is called "LOLKL". The name represents the combination of the words "local" and "folks". Their tagline is "helping folks eat local". Here is the logo that Val and her committee have selected.

I am excited to watch the concept grow into a successful service that people will benefit from. Here is their current website. I believe it is currently under construction. The full site should be up and running shortly. Good luck Val!

MFA Exhibition

2011-04-19T06:16:00.000-07:00

The MFA Exhibition is on display in the gallery at UTA. I am pleased to report that I defended my thesis yesterday afternoon... and I passed! Here are a few images of the final work that is on display. I plan to post my thesis defense slideshow soon... if I can figure out how to post a PDF to my blog. Without sounding too sappy, I want to extend my gratitude to all who have supported me over the past 3 years. This journey would have been a lot more difficult without the help of my educators, co-workers, friends, family, and fellow grad students. I am sure that this blog will continue to develop as a creative outlet after graduation. I have several creative endeavors in the queue. Stay tuned!

Hanging Prints and Exhibition Progress

2011-03-25T06:28:00.000-07:00

Here's what the first side of the exhibition structure looks like with all 9 prints hanging on it. I am more pleased with the scale of the structure after seeing the prints framed within. The scale makes more sense to me now. The open frame by itself just seemed a little off.

Hanging Prints

2011-03-22T21:30:00.000-07:00

Here's a look at how the prints will hang on the frame I've built. I found some great wire curtain hangers from Ikea that hold the line as tight as possible. The key is to let the prints hang without any sagging in the middle. I like the way the prints appear to be floating within the space. To me, this connects with the idea of how the thoughts I have in regards to design encircle me, and often times float around without any type of grounded connection.

Exhibition Frame

2011-03-20T19:09:00.000-07:00

Here's what the exhibition frame looks like after being assembled. It's nice and sturdy. A little bit bigger than I had originally envisioned, but I think it will work just fine. My next step is to hang the prints and see how the finished exterior component looks. Please don't judge me for the condition that my garage is in... it will get a complete makeover when school is finished.

Prints!!!!

2011-03-20T12:35:00.000-07:00

I am just about finished printing. I spent some quality time during "spring break" in the printmaking studio. Here are a few more images that show my progress. I plan to spend time assembling my exhibition display this afternoon. I am curious to see how everything looks when it is assembled.

Exhibition Structure and More Prints

2011-03-14T19:39:00.001-07:00

The construction of my exhibition structure is underway. I purchased the wooden pillars this evening and started to assemble one side of the structure. I am pleased to report that this side of the structure is functioning and able to stand alone. I plan to buy some paint samples this week to try out on some of the wood scraps. The paint will help unify the structure with the prints.

I have also included a few images of my latest prints. I have 11 prints done... only 7 more to go. With this week being spring break, I should be able to get into the print studio and get some work done without having to wait in line to use the darkroom, sinks, hoses, etc. I'm looking forward to getting the final prints finished so I can have a look at the entire set.

More Prints

2011-03-09T06:24:00.001-08:00

7 Down... 11 to go...

Prints, Prints and More Prints

2011-03-04T11:34:00.001-08:00

The stack of prints are starting to pile up. Here are a couple of additional photos of the work in progress. 5 prints done... 13 to go.

100th Post

2011-02-27T16:16:00.000-08:00

Happy 100th post for Design Gopher! I can't believe it's been 100 posts already. It seems like only yesterday that I started this blog.

I was able to get into the printmaking studio this weekend to do a couple of runs of prints. Here are some photos of the first two pieces of my 18 piece exhibition set. I'm happy with the colors, the scale, and the gloss overlay. These next 4-5 weeks are going to be super busy. I'll keep posting the progress as more prints are completed.

Exhibition Panels: Side Two (More Progress)

2011-02-24T06:10:00.001-08:00

Here is an updated look at the second side of the display panels. I have filled in more information and adjusted some of the panels I had previously posted. I plan to continue to adjust these over the next week or two before I take them in to be printed.

Exhibition Panels: Side Two (In Progress)

2011-02-21T19:04:00.001-08:00

Here is a look at the second side of my exhibition panels. Similar to side one, this side will include a series of words and images that point towards the positive aspects of design and the design process. These panels show an intentionally narrow perspective. The images, symbols and words will be twisted on the interior through the motion piece. These panels will be printed in the same color scheme as side one. I'll post more progress when these have reached a final stage.

More Thoughts on Strata/Design Understanding

2011-02-18T18:38:00.000-08:00

Here are a few more detailed thoughts on design strata and understanding...

A couple of statements to add to the running list:
1.) Design = Paycheck
2.) Not all designers are created equal.
3.) Apply a formula to design. Repeat. Repeat again. Repeat again. Repeat again.
4.) In the Great Design Battle for Creative control... deadlines, budgets, clients and technology limitations will win EVERY time.
5.) Design means always having to say your sorry.

-----------------------

In terms of strata definition, the difference between the "Upper Strata" and the "Lower Strata" is significant. Factors in consideration include 1.) Aesthetics/Functionality, 2.) Understanding, 3.) Connectivity.

Upper strata designs are functional, aesthetically pleasing, easily understood and are capable of connecting with the viewer for its' intended purpose. Lower strata designs lack aesthetics, do not function as intended, are not understood and do not connect with viewers in the correct manner.

-----------------------

The "Levels of Human Design Interaction" include: (listed in order - highest to lowest)
1.) Heightened Awareness or "Immersed"
2.) Moderate Awareness or "Engaged"
3.) Completely Unaware or "Oblivious"

People can move from up or down, from one level to the next over time. Generally, it is difficult to a higher level of design interaction without the assistance of another person/resource. Moving down a level on the scale involves intentionally shutting out the world and turning away from design. Becoming more aware is not necessarily good or bad... the same could be said for actively striving to become less aware.

Animated Type Tests

2011-02-13T19:51:00.000-08:00

The video component of my exhibition will contain the more detailed design statements. I am in the process of experimenting with subtle motion and type. Here are a couple of different versions. These are just to a couple of tests so that I can get an idea of timing, layering and movement.
Type Test One

Type Test Two

MFA Group Project

2011-02-09T19:00:00.000-08:00

The MFA Visual Communication students have been working on a project together over the past two semesters. Our assignment: to create a promotional piece that can be shared with individuals who are considering graduate school in the MFA/VC area at UTA. Sounds confusing, right? I think there might be too many acronyms involved. The piece is designed to operate as an archival system for the the portfolio work of each graduate student. Here are a few images that show my personal contribution to the project. My piece focuses on the personal growth that I have experienced in the MFA program at UTA. The format for the promotional piece is designed to be viewed on a variety of different medium, including iPad/iPhone, PDF on a computer screen, and even possibly a printed piece. My contribution will be combined with the work of my fellow graduate students to become a volume of promotional thoughts on the VC program at UTA.

The Laws of Simplicity by John Maeda

2011-02-02T19:44:00.000-08:00

This week I had the privilege of reading John Maeda's book, "The Laws of Simplicity." In it, Maeda provides a detailed list of laws that help designers and other creative minds simplify their products and designs to appeal to their target audience. For Maeda, he believes that people love designs that make their lives simpler. That is the basis for his argument. What stood out to me the most is Maeda's commitment to his laws and theories. Even though he has put in a lot of thought and energy into his set of laws, he admits that his laws are man-made and meant to be broken. To me, this shows that it is okay to have strong convictions about topics that may not have been proven by science or exploration. As long as I am confident and convinced in my theories and explain my point of view with conviction, that is all that matters. The other point that stood out to me is that it is okay to not know all of the answers about my own design theories. It's okay to have questions just like everyone else. These thoughts will help me continue to formulate my thesis explanation.

Exhibition Panels: Side One

2011-01-30T18:42:00.001-08:00

I have laid out a series of panels to be displayed on the outside of my exhibition piece. This image shows what one side will look like. Each panel represents a reason why I decided to enter the design industry. To tie in with the concept of strata, I have set the panels up to include multiple layers of ink on multiple surfaces. Some of these panels will be on paper, some on wood, and others on plexiglass. I will include a designed layer of clear gloss on top of the panels that will reveal a stratified profile of myself. The glossy layer will be a secondary element that might only be viewed upon an in depth inspection of the piece. With the exception of the panel in the lower right corner, the panels show positive aspects of design. These are real thoughts I had as an undergraduate in regards to what I imagined a job in the design industry would provide for me. After spending 5 years working as a full-time designer, I have realized that these initial thoughts do not match up with the reality of my professional experience. The outside panels will share the positive aspects, and the inside will reveal my hidden/inner thoughts on design. Stay tuned to see more of what will be revealed on the inside. Warning: Sarcasm, Negativity and Reality Ahead.

Continuing Exhibition Research

2011-01-24T15:19:00.000-08:00

I like the idea of using plexiglass or lexan plates to display the messages I have developed. Here are a couple of examples that show how light can pass through and become a part of the message if I were to use vinyl stickers on frosted plexiglass. This format would also allow me to stack the glass to accentuate the space between design strata. This approach would add some dimension to my message.

Late Night Thoughts on Design

2011-01-19T21:28:00.000-08:00

I've been giving a lot of thought lately to the overall message and punchline of my final thesis exhibition. A thought occurred to me this evening that I hadn't considered before. In terms of what my statements about design and strata add up to, I have concluded that:

a) Design takes on whatever form an individual will allow it to have
b) The structure of design is amorphous and fully defined at the same time
c) Design will only fill up as much space in your mind/surroundings as you allow
d) Every person has a unique interaction with design and the many layers found therein
e) Despite my frustrations with design as an industry, working as a designer is a worthwhile pursuit

I'm not sure if any of this makes sense. I will revisit these thoughts at a later time when I have had a chance to step back and reflect on them. I do, however, feel that this is a step in the right direction towards a definitive statement.

Proposed Exhibition Model

2011-01-17T11:00:00.000-08:00

Here is a Google Sketchup model I created that represents my proposed MFA exhibition display. The proposed size is a 8' x 8' x 8' cube. The structure/facade will provide the exterior that I can use for my printed statements and design strata pieces. I envision the exterior to be a mixture of printed media, plexiglass and possibly prints on wood. The exterior tone will be mostly positive. The interior of the structure will have more printed statements/thoughts on design and design strata. The interior thoughts will be skewed towards the sarcastic and negative. Overall, the display will show how positive and negative design views can coexist, and should be considered when interacting with design. I would like to suspend a monitor/flat screen tv inside the structure that will have a motion piece that shares more detailed thoughts and impressions on design.

Dimensional Illustration

2011-01-16T18:37:00.000-08:00

One of the things that has been missing in my work is a connection between the medium and the message. I feel like I had a small breakthrough over the weekend in regards to this connection. I realized that one of the ways to emphasize the layers of design in my work is to create actual/physical design layers. I decided to reinvent one of the design statements I developed last semester by using dimensional illustration and cut paper. Here are a few pictures that show what I have come up with so far. I posted the flat version from last semester as a comparison. I think this type of illustration, set on a larger scale could be very interesting. Now I just need to decide how to add more layers to the work.

Original Design Statement

Dimensional Statement

More Exhibition References

2010-11-14T14:52:00.000-08:00

In my study of design strata this semester I have discovered that design can be both dimensional and flat. It is not always one or the other. With this in mind, it would be interesting to display the dichotomy between the two within my thesis exhibition. I want the viewer to get a sense of how design can be both. One way to do this is to hang flat pieces around the gallery space. The flat pieces could lead the viewer into the center of the space where the message would be delivered within a layered piece. In my research I have found a few possible methods to exhibit this idea. Here are a few images that relate to what I am describing.

This first image shows how a metal frame could be used to define the space. I like the fact that it is an open frame that can be used in a variety of ways. It would be possible for me to hang work from the ceiling of the frame, as well as build walls or hang work on the walls. This frame also serves to define the workspace, which has been the impetus for all of my statements on design.

The second image shows a method for hanging prints... other than just frames on a wall. I like the idea of having these displayed without frames. This represents how design cannot be contained within a frame. The separate "clothing line" layers could be strung in a variety of levels and directions. This also relates to how design can be both flat and dimensional.

Design Process

2010-11-10T18:32:00.000-08:00

Process work is an essential component of a designers routine. It involves research, concept development, and sketches. This process is repeated several times when a project is underway. Although I am a fan of good process work, I believe there is a point where a designer needs to shut it down and move forward with a concept direction. If not, a designer could potentially spin his/her wheels and never finish a project for a client. The more time I spend working in the design industry, the more streamlined my personal design process becomes. Although it involves the same steps... it is an abbreviated version. The ability to work through the design process at a more efficient rate is something that must be learned over time.

Understanding vs. Time

2010-11-07T18:27:00.000-08:00

I have divided designers into 4 main categories: hacker, creative, obsessive, and innovative. These titles relate to how saturated with design a person's life is. The category division ranges from a person who has no formal training in design to someone who has been a successful and innovative designer for an entire career. This chart is designed to show how a designers understanding of design increases or decreases over time. The peaks and valleys in the chart represent times when interest in and understanding of design are at their highest or lowest. People don't experience a steady/average increase or decrease either way. The key is to understand the difference between the start and end point for each of the categories.

Design Concepts

2010-11-02T17:55:00.000-07:00

Statements about design continue to flow. Here is the latest in the series. Most people believe that a design concept is the sum of creativity and skill. The truth is, design concepts turn out to be a giant pile of poo most of the time. A designer could develop an idea so abstract and foreign that a client has no idea what it means. If that same designer can B.S. his/her way through the explanation, the client will buy into it. This idea ties into another thought I've had... does everything in design need to mean something? Or, can some elements of design be created purely for designs' sake?

Dear Client //

2010-10-10T18:34:00.001-07:00

I see a connection between the attitude of a designer and the quality of work that is produced. In the design industry, we live and die by deadlines. I feel that creativity is sacrificed because of tight deadline requirements imposed by clients. Clients demand things to be done immediately - designers push back by not giving 100% of their creative energy. Yet, I believe the client is under the impression that they are getting the "best" and "most creative" work they can get no matter what. In reality, they would probably receive better and more creative ideas if they would allow the designers to have some extra time to work. This idea relates to design strata in that designers are in control of the level of creative energy they devote to each client. A higher level of energy might be available if the designer didn't feel the pressure to perform. I could see this concept being developed in one printed piece, or a series of printed pieces. I like the idea of having each section of the phrase on separate layers. Perhaps they could be strung up or hung in succession to lead the viewer through the gallery space. This will reinforce the idea of strata within design.

More Thoughts on Design Strata

2010-10-04T13:31:00.001-07:00

I have spent quite a bit of time over the past few weeks thinking about the idea of "Design Strata". I have posted a word map that displays the direction my thoughts have taken me. I believe there are multiple layers of design understanding that exist in both the reasons for design and within the methods and skills of designers. Some designs are created by very knowledgeable designers for very important reasons. Other designs might be done for the same important reason, by a less-experienced designer. Does this mean the purpose/meaning is different? I'm not sure. I can see a lot of potential talking points that can be generated within this concept. I intend to explore and provide more definition to these issues in the next couple of weeks.

Award-Winning Design

2010-09-26T17:11:00.001-07:00

When I first began my career as a designer, I was focused on doing work that would be featured in respected design magazines and competitions. I have a feeling that I am not alone in this desire. I remember looking at Print Magazine and the Logo Lounge books as an undergrad, hoping that my name/work would be printed within them one day. As I have gained more experience in the industry, I have relaxed on this desire. I still strive to create smart, effective design. The difference is that I am no longer concerned with awards and recognition from other design professionals. Instead, I seek to gain the approval of the clients I work for without compromising my design standards. Here is a design statement that reflects my feelings in this regard - "Not Every Design Will Win An Award."

Article Response: Paper, Skin and Body Part 2

2010-09-21T19:44:00.000-07:00

I decided to test my limits in regards to working with paper. One of my favorite quotes from the article reveals what paper might be thinking at times... it says, "Hurt me. It will be your loss." I used this quote and tried to cut and fold it into a sheet of paper. I thought it would be easier than it turned out to be. Even just a brief glance at these photographs will reveal my lack of perfect hand skills in terms of cutting and folding paper. I felt as though I was going to to tear each letterform with the knife blade or pull too hard with my fingers as I tried to position them. Here are a couple of photographs from my paper experiment. I definitely gained an appreciation for people who cut, shred, tear, fold, or use any paper treatments in their work. I think I'll stick with the comfort of my computer for awhile.

Article Response: Paper, Skin and Body by David Barringer

2010-09-20T18:28:00.000-07:00

In this article, David Barringer shares his love/hate relationship with paper. On one hand, Barringer believes that paper can take an artist or designer back to the foundations of art. On the other hand, he believes that paper acts as a provoking element... it begs people to destroy it. In other words, paper cries out for protection and taunts people to shred it all at the same time.

I like the thought of using paper to get back to primitive means of communication. As a designer, I believe that I rely too much on the tools of modern technology. Perhaps that is why I have taken an interest in printmaking this year. Deep down, I desire to go back in time and enjoy the process of mark-making and creating with paper. There is something exciting about not being able to click a few buttons to make an artistic mistake disappear. It's frustrating and stimulating at the same time.

Article Response: What Design Can't Do by Christopher Simmons

2010-09-20T18:26:00.000-07:00

In this article, Christopher Simmons shares an interesting graph that describes the role of design within a company's business model. He states that design is not the core of the business (company leaders), and it is not the final layer (society). Design is the "mediator between consumer and product, between message and audience." Mr. Simmons claims that design is the language that supports strategy and promotes product.

As a designer who currently works in the industry, I believe that most of Christopher's statements are valid. While I do agree that design cannot make a terrible product better, I believe it can entice consumers to make a purchase. I've often wondered if this means that design plays a role in deceiving the public. Any thoughts from my fellow designers?

Design Strata

2010-09-14T17:01:00.000-07:00

My research and personal thoughts on design have led me to the conclusion that there are different levels of understanding in design. Some individuals spend a lot of time pondering the theories and trends in design. Others see design purely as a profession... a way to earn money in the art world. No matter the reason, people have different levels of interest and design knowledge. Here is a visual representation of what I am describing. I haven't figured out how this ties into my thesis statement yet, but I think there is some potential here. Perhaps this piece could act as an introduction to a book or digital presentation of my design statements.

Happy Designers

2010-09-12T19:31:00.000-07:00

In an ideal world, a happy client is equal to a happy designer... this is not an ideal world.

Design Consumption

2010-09-08T08:49:00.000-07:00

I am in the process of translating statements about design into visual representations. I like the idea of using a mixture of type and image to express these concepts. Here is a piece that is based on one of the statements I shared in my last entry. It is normal for designers to consume design. It's impossible to avoid it. It's important for individuals to not allow themselves to be consumed entirely by design. It helps to find an activity that allows the brain to reset every now and then. Get outside, find a hobby, step away from the computer.

Y Design?

2010-09-05T19:11:00.000-07:00

I've been thinking about my thesis statement this week, and I realized that I should start sharing my thoughts about why I chose design, and what types of factors influence me as a designer. In some ways, this thought process takes me back to my first semester in the MFA program at UTA. I was asked a series of questions that caused me to reflect on who I am as a designer. Here are some recent thoughts and observations that relate to me personally. In other words... why should I design? "Y Design."

Thoughts on a Central Thesis Idea:
- Develop a series of statements about the purpose of design. (how do my thoughts about design match up with what I have learned in school)
- The "anti-design" designer.
- Could include prints that relate to these statements. (mostly typographic with simple graphic treatments)

Design Traits I've Been Told to Improve:
- Too honest about my work. Do a better job of hiding the weaknesses/insecurities.
- Spend too much time planning, and not enough time making things happen.
- Try new things. Think about different solutions.
- Need more/better explanation about implications of design.
- Understand the context of design.

Personal Thoughts on Design as a Profession:
- This is a job, not a lifestyle. Don't be consumed by design.
- Step away from the computer. ("Run, Forest, Run")
- Why does everything have to mean something?
- Design is a mixture of skill, intelligence and B.S..
- Work hard. Work smart. Enjoy the process.
- Every design must come to an end... sometime. Know when to say "it's finished."
- Not all design is "award-winning" design. Sometimes you have to polish a few turds to get to the projects you really enjoy doing.
- Sometimes clients drive creativity... learn to deal with it.
- A happy client does not always equal a happy designer.

I plan to continue adding to and refining these thoughts. I like the fact that these represent an introspective view of design. By the end of the program, I should have a clear idea as to why I design.

Fall Semester 2010 Goals

2010-08-31T17:43:00.000-07:00

It's hard to believe that I have completed 2 full years of my MFA program already. It seems like only a few months ago that I was a brand new graduate student. Amazingly, I am only 2 semesters away from graduation. Time seems to move faster and faster each year I am in school. Because of this, I want to make sure and outline my semester goals now. Here is a list of things that I want to accomplish during the Fall Semester... most of them center around the completion of my thesis statement and exhibition.

1. Define and shape my thesis statement.
I plan to keep a detailed journey of my thoughts and sketches in regards to my thesis statement. All of these will be compiled into one list of thoughts and ideas. The list will be used to create an outline for my thesis statement. I want to have the outline completed by the end of the semester.

2. Finalize my thesis exhibition.
I will continue to do research and develop the best method for displaying my MFA work. If the method solidifies enough, I will begin to construct the components. The exhibition will represent the thoughts and ideas that are developed within my thesis statement.

3. Continue to experiment with a variety of media.
In order to finalize my exhibition ideas, I will continue to experiment with both digital and traditional print methods. I plan to work in the printmaking lab this semester. This goal includes research, idea development, sketching and time spent in the studio arts center.

4. Participate in and help complete the group project.
I will help develop a promotional piece for the MFA in Visual Communication program of study at UTA. This portion of the semester should tie in well with my thesis statement and who I am as a designer. When it's finished, the project will help potential graduate students choose UTA for their MFA studies.

This is my preliminary list of goals for the semester. The list could change as the semester moves forward.

Exhibition References

2010-08-29T18:03:00.001-07:00

I am currently researching a variety of display methods for my final MFA body of work. I came across this interesting "box" at Northpark Mall last week. It was on display next to several playhouses that had been built by local families. This particular playhouse was constructed of glass with type cut into frosted plexiglass. The featured words are from "I Know Why The Caged Bird Sings" by Maya Angelou. What I enjoy most about this piece is that people are invited to interact with the words and typography. A person could step inside the box and have a seat on the bench. This interaction represents how a caged bird feels... sitting inside a box. It caused me to think - what if I were to construct something similar that people could interact with? Now I just need to figure out what will work best with the message I want to convey.

Update: The Quest for an Ipad - 2010

2010-08-24T14:35:00.001-07:00

If you voted to try and help me win an iPad last week, you should have received an email that lists the winners of the Advocate Magazine t-shirt design competition. Unfortunately, my design was not the big winner. Somehow I managed to claim 8th place out of the 10 finalists. Even still, I am glad I participated. I appreciate all of your votes and support for my work.

In a related story - my boss is the designer who won the t-shirt competition. After he won the iPad, he decided to do the most generous thing ever. He decided to give me the iPad because he and his family already have one at home. How cool is that?!? The moral of the story is... well... I don't know. I'll be sure to blog about it from my shiny new iPad when I figure it out.

Help Me Win An iPad!

2010-08-16T13:22:00.001-07:00

Hey Design Gopher friends... you can help me win an iPad. About a week ago I submitted a t-shirt design into a contest sponsored by Dallas Advocate Magazine. The Advocate is a magazine that covers news and lifestyle stories in 5 major areas of the city. The contest was to create a shirt design that represents the readers and communities that the Advocate covers.

You can help me by heading over to this website and voting for design #2. Yes, that's right... my work is featured as shirt design #2. The ballot states that you can choose 3 favorites. If you have to pick two others, choose from 5, 6 and 8. Those designs were submitted by my friends at Kendall Creative.

If you vote for me and I win, I will let you touch the iPad next time I see you. Does that sound like a deal? Great! Tell your friends.

Designers Don't Read

2010-07-30T09:35:00.000-07:00

Oh, the irony.

I am currently reading a book entitled, "Designers Don't Read" by Austin Howe. Throughout the book Austin pokes fun at the insecure world of design. His skepticism and sarcasm for the industry are in line with some of the opinions I've developed over the past few years.

Although there are several interesting talking points in the book, I found the following quote to be rather interesting. In a chapter about designers vs. advertising art directors, Austin states, "Designers are not decorators; they are problem solvers. And it takes brains to solve problems, not just taste." This idea hit close to home because I often feel the need to defend or explain my career choice to people. In my opinion, Howe succinctly describes the designers role in society. In the future when someone asks what I do for work, I will be able to say something other than "I make things look pretty."

(image source: generalprojects.com/blog)

More Screen Prints

2010-07-19T06:32:00.000-07:00

I spent a few hours in the printmaking studio over the weekend. The more time I spend in the studio, the more comfortable I am with the materials. Most of the issues I ran into at the beginning of the summer have been corrected. Here are a few pictures of what I worked on. The image is based on a design I did during the spring semester. I adjusted the type and design from the original layout.

Somebody Is Getting Better At Screen Printing...

2010-07-04T19:12:00.001-07:00

The phrase "third time is the charm" really means something to me now. I went into the printmaking studio this weekend and had more success than I had in the previous two weeks combined. I am really starting to figure out the proper methods for quality prints. I believe most of the issues I was having before were solved by mixing in a larger ratio of extender to acrylic paints. Here are the results of my print session from Friday. I ended up doing the promotional poster for the XX concert in October.

Potential Poster Print #1

2010-06-30T14:29:00.000-07:00

This is a preview of a poster concept I might print this weekend. As I mentioned earlier, several of my favorite bands will be in Dallas this fall. This poster would be used to promote the XX show at the Granada. It's still early in the week. If I have time, I will develop a few other concepts before I visit the printmaking studio.

The Small Stakes

2010-06-29T06:41:00.001-07:00

(image courtesy of thesmallstakes.com)

Here is a collection of screen prints by The Small Stakes. I enjoy the simplicity of the color schemes and imagery used. They are simple, but powerful. I think I will do a screen printed poster this week for one of my favorite bands who will be in Dallas in October. Now I just have to choose between Beach House, the XX, Matt and Kim, Vampire Weekend and The National. Decisions, decisions...

Printing Attempt #2

2010-06-28T06:33:00.001-07:00

On Saturday, I spent several hours in the printmaking lab on my second run of prints. The process has turned out to be more difficult than what I initially expected. I am having trouble getting a nice, even coat of ink across the entire screen at this scale. As a result, I have decided to try a smaller image size this week. I will continue to document my process throughout the summer.

The Aesthetic Apparatus

2010-06-24T07:51:00.000-07:00

The Aesthetic Apparatus is a design company from Minnesota that does a lot of screen prints for clients. I find it interesting that the flat areas of color they use in printmaking are also used in their logo identities. I enjoy the crossover between graphic design and more traditional forms of art. If you're looking for some inspiration, take a look through their portfolio.

Printing Attempt #1

2010-06-21T06:39:00.000-07:00

Here is a look at some of the printing I did over the weekend. These aren't perfect, but I think they turned out well for my first attempt. I am beginning to understand more about ink consistencies, ink coverage and pressure, registration, etc. My second attempt will happen this weekend. Now I just need to figure out what I want to print.

The Summer of Screen Prints

2010-06-18T06:35:00.000-07:00

After several years of talking about wanting to learn how to screen print... I am finally putting my words into action. I am taking a printmaking course this summer that is designed to help me learn and become proficient at the basic techniques used in the screen printing process.

The first piece I am working on is based on the cow image I created during the spring semester. I plan to document my experience through a series of photographs. Here is the first set of images. The first image shows the transparency that was used to burn my screen. The second image shows what the screen looks like after it is burned and rinsed. I think I am going to find a lot of ways to incorporate this printing technique into my work next year.

Oversaturation

2010-04-21T07:24:00.000-07:00

Another issue that designers deal with is an over-saturated industry. With design software available for purchase, anyone can try his/her hand at design. In other words, the design industry has been flooded with design hacks. The problem that develops is a lowered standard of work and expectations from clients. The "my kid can do my logo" mentality develops, and the integrity of design is compromised.

Poster Display

2010-04-20T12:07:00.000-07:00

Now that I have a small set of posters developed, I am starting to see some potential in how these could be displayed for my MFA exhibition. One of the things that I enjoy about design is repetition, and how a message can be displayed multiple times to make a statement. In particular, I really enjoy seeing ads and posters that are repeated on walls and buildings in urban areas. The combination of those images become a part of a larger composition. With this in mind, I think it might be interesting to build a (20'w x 8'h) wall, install it in the art gallery, and line the wall with posters. I am planning to spend time learning to screen print this summer. I think all of my ideas will really start to come together when these posters are screen printed.

Death of Print Continued

2010-04-14T18:38:00.001-07:00

Another layout approach for the "death of print media" concept. The message here is that less paper used for print would lead to a reduction in the amount of trees that are cut down each year. Could the death of print be a good thing?

The Death of Print Media

2010-04-12T19:31:00.000-07:00

One of the issues that receives a lot of attention in the design community is whether or not print media/design will survive the onset of the electronic/interactive design movement. Some people feel that it is inevitable... print will die. Others are hopeful that this medium of choice will survive through more intelligent print design choices. I think there is still time for electronic and print media to figure out an effective way to support each other. Although it appears that print media is dying... it could be saved by a lifeline that is created by electronic media.

Is It Sustainable?

2010-04-01T13:18:00.000-07:00

I have been researching and analyzing a few popular theories that exist in the world of graphic design this week. I am skeptical of these theories, but I thought it would be interesting to explore them in an illustrative manner. This weeks issue is "Sustainability in Design." These days, it seems like everything has to be sustainable. I have grown tired of hearing this phrase in relation to design. With so many people pushing for sustainable design, a creative idea can die before it even has a chance to fully grow.

Lucid Designs Logo

2010-03-31T11:55:00.001-07:00

My friend Nicole approached me a few months ago to ask if I would be willing to design a logo for her company. I am always happy to help friends establish a brand presence for themselves. The company is called Lucid Designs. Nicole makes custom jewelry and sells her creations on Etsy. She wanted a logo that was not too feminine, and not too masculine. (Of course, I know exactly what that means) After a couple of rounds of revisions, here is what the final logo looks like. Check out Nicole's creations here or here.

News and Social Media

2010-03-25T11:10:00.000-07:00

One of the topics I'm studying this semester is the similarity or difference that exists between news and social media. Every day of the week (generally between 8am and 9am), I log onto Twitter, CNN.com and MSNBC.com to record the top headlines. I just started this data tracking activity about a month ago. So far, I have found that the topics being discussed on Twitter do not overlap with the News sites very often... even on days that appear to have what I would consider "Big/Important" news stories. One trend that has been demonstrated already is the absurdity of what is discussed on Twitter vs. the straightforward/serious nature of the news media. All of this data collection has caused me to begin experimenting with different ways of displaying information. Here is a look at one visual representation of the information I have collected in the month of March. (The items are organized by typeface, size and color. The larger items are talked about the most. The white represents Twitter topics, and the gold color relates to CNN headlines.)

The DieLine

2010-03-24T09:00:00.000-07:00

I found a good resource for package design and inspiration. It's called the DieLine. The site features a good mix of student and professional packaging examples. After all, who doesn't enjoy looking at good packaging design?

Fear The Beard

2010-03-18T08:29:00.001-07:00

I am not immune from the Kansas State University basketball bandwagon. I can't help it. I like to see my Alma Mater perform well against the competition.

To celebrate their highest bid ever in the NCAA tournament, Todd Wallentine and I have created this T-Shirt. The shirt reads, "Pogonophobia - Translation For All KU Fans: Fear The Beard."It's currently available for purchase on CafePress.

Wildcat fans can show their support for "The Beard" and the men's basketball team by wearing this shirt. It serves a double purpose, in that the shirt slogan takes a cheap shot at all of the KU fans out there. Enjoy!

Designer Response: Designer As Author

2010-03-08T06:57:00.000-08:00

Last week I was asked to describe what the phrase "Designer as Author" means to me. This phrase has grown in popularity over the past several years. It relates to how designers have are now taking on the role of originating products and designs that improve the world.

My first response was to show the overlap between authorship and designers. I think the intersection of the two is where original ideas are found. After creating the chart, I feel that the overlapping area should be much smaller. I don't think there are as many original ideas in the world as there might have been in earlier years.

In the second response, I compared a designers role to the process a cow uses to generate milk. An author is someone who has ownership and retains the rights of creation. The cow eats grass and other nutrients to produce the enzymes that create milk. Similarly, design can serve a nurturing purpose. Notice how the design occurs at the end of the process... and not at the beginning. I feel that designers have to take all of the input and desires from a client or audience into consideration before creating the end product.

Wall Art

2010-02-04T08:37:00.000-08:00

My wife and I are in the process of redecorating our guest room. We have the walls painted, the bedding and furniture purchased... and a series of three empty picture frames. I'm sure you can guess which part of the decorating phase I have been asked to participate in. One of my downfalls as a designer is that I have no motivation to do any design work that is not for school or work. My wife has been trying to get me to do some artwork for the house for several years now. I keep putting it off. It's a fun little game - but it is about to come to an end.

We took a trip to Ikea on Tuesday evening to look for furniture, frames and other goodies for the house. I saw a poster in the art/prints section that caught my eye. It was a poster that was purely typographic. It was something that was simple and clean. In response to that poster, I decided that I could do a similar set of three typographic images to hang on the wall in the guest room. Here is the first of the three. It's amazing how beautiful simple letter forms can be... even when they don't spell anything specific.

Jelly Pop Photography Logo

2010-01-28T07:28:00.000-08:00

My friend Katherine approached me to help with a logo design for her photography company. When I design logos, I like to try and capture the personality of the company/person through the colors, style, etc. When Katherine told me that the name of her company would be called Jelly Pop, this was the first design concept that came to mind. I hate to say that this logo looks like Katherine... because she is not a Jellyfish... but the style seems to fit her style, personality and interests. If you'd like to check out some of Katherine's photography, you can visit this site. If you are in the DFW area and you need a photographer to do some family portraits, give Katherine a call.

Welcome to Spring Semester, 2010

2010-01-28T06:39:00.000-08:00

Well... it's school time again. I am a week into the Spring semester and I already have a few things on my to-do list. I have completed 30 hours of my MFA program, which means I am halfway done. The main focus for me this semester is to organize and conduct a mid-program review with my graduate committee. The review will take place on Friday, February 19th. It will be an opportunity for me to show my committee the work I have accomplished over the first 3 semesters of graduate school, and also what I want to accomplish in the final 3 semesters. This is also the semester that I will narrow my focus to begin work on a thesis project. I have a few ideas that I am interested in focusing on, but I will share more about that later.

Logo Redesign

2009-12-17T06:13:00.000-08:00

I ran my first marathon this year. It was the annual Eisenhower Marathon in Abilene, Kansas. I selected this race because it was only 45 minutes away from my family and my brother who was also interested in running a marathon. (Also, my friend Todd was running the half marathon that day - I can't leave you out Todd) The race was very well organized, and it turned out to be a positive experience for me.

A few months after the race was over I couldn't stop thinking about the race website and the lack of a solid brand identity. I guess this is how my brain works. When I see a design need, I want to try and help out. I decided that I would like come up with a few new logo concepts for the marathon. A new logo would improve the look of the website, the race t-shirts, banners, etc. I submitted my design concepts to the race officials yesterday and I hope they will respond. One of the logo concepts I came up with can be viewed at the top of this blog post. This is my favorite of the four designs. If you would like to see all of the logo concepts I came up with, click here. As always, I would love to hear your feedback.

3-D Component to Project Sol

2009-11-18T14:08:00.000-08:00

I am thinking about the possibility of building a 3-Dimensional design element into the final project this semester. One idea is to build a city of boxes and cylinders that are branded in the same style as the poster set. It might even be interesting to see a miniature wall within this city that my animation could be projected on. Here is a look at what the box panel concept might be designed like.
Imagine seeing an entire urban landscape of these creations. There is something interesting about taking the design for this project into the 3-Dimensional space... it relates to what parks are designed to be used for. Here is some work by artist Christopher Bettig. The figures featured in his "Ghettoglass" gallery relate to what I desire to accomplish.

A Second Poster/Ad Concept For The Series

2009-11-13T13:41:00.001-08:00

Here is a look at the preliminary stages of a second poster design for Project Sol. I want to have a series of 3 posters. The third poster will most likely focus around the concept of youth in sports, or a younger audience type of activity. I will post the work as soon as it is complete. For now, please enjoy this poster that features a woman on a bike. I think this warm November weather is influencing my color schemes.

Sol Ad Concept

2009-11-10T17:40:00.000-08:00

Here are a couple of variations on an ad concept for Project Sol. The colors are meant to tie in directly with the logo design I posted earlier. One shows a very clean, simple background. This version allows the viewer to focus more on the details of the figure. The other layout integrates some symbols, shapes and colors that tie into the park system. The style was inspired by the work of Martin Sati, a Spanish designer and illustrator. A lot of his work utilizes a mixed perspective between 2 and 3 dimensional space. I like the idea of having a set of posters that are done in this style. I think it could be a powerful set of advertisements.

Animation Test: Color and Background

2009-11-09T19:32:00.000-08:00

I've reached a point in the animation process where I am experimenting with the use of color and line quality. Here is a version of the animation with some background colors, additional runners, and a sketched background. From this point, I want the figure to turn and run towards the viewer. I need to sketch out those frames and see what they will look like in the animation. I still plan to have the figure or multiple figures combine to form the Sol Logo.

Here is a more finalized version of the logo.

I appreciate all of the feedback I've received so far. With the last few weeks of class I have in the semester, I plan to finish this animation and see what it looks like when it is projected on an outdoor structure.

Artist Response to "The Value of Empathy" by Andy Chen

2009-10-27T19:43:00.001-07:00

In this article, Andy Chen describes what happens when graphic design intersects with social issues. In some cases the designer has been especially sensitive to the issue, and in other cases, the designer has completely missed the point. One of Mr. Chen's most interesting observations is how most design work caters to the "Average Joe." (Average height, average taste, and without handicap) The reality is that none of us are really average. By focusing on the perceived average person, the design will not connect with anyone. Mr. Chen states that designers must be more people-centered and should include solutions that will cater to people in the margins of society.

I tend to agree with Mr. Chen. I think designers and advertisers have pushed so hard to define everyone, that they have, in fact, defined no one. I don't think there is anything wrong with designing for social issues... I just hope people will address the issues in a sensitive and intelligent way... and don't force feed it to the masses. Sometimes a consumer just wants to buy a Starbucks coffee, an iPod or a shirt from the Gap. He/she shouldn't feel pressured to contribute to a cause by buying certain items. Give the consumer some credit. Let the individual do the research and decide which social issues to get involved with.

More Animation Tests

2009-10-21T19:31:00.000-07:00

Here is my sketched figure with a paper background. I think it might be interesting to show the figure run across the screen, jump through an open window, and end up outside in a photographic setting. The figure could interact with people on the street, cars, buildings, and other urban elements.

Here is a test shot of what the animated runner might look like if I were to have the illustration placed in a city setting. If I choose to use this technique, I will take some pictures of downtown Dallas to use as a background.

Just A Test

2009-10-20T18:01:00.001-07:00

Here's a little animation test... just to see if things are working properly. (Click on the image to see the figure in motion) I think we're a "Go" for lift-off. Just 900 more sketches and I'll be finished.

Animation Sketch: Frame by Frame

2009-10-20T08:43:00.000-07:00

This Friday I will have my MFA group critique. I want to have a functioning version of my animation constructed by then. It may not be the entire animation, but I want people to get an idea of what I am planning to do. Here are a few sketches I did that show the figure in motion. I plan to use the sketchy/imperfect line quality to my advantage. I think it adds an extra sense of motion and depth. I like the idea of having this figure exit the paper and enter a 3-Dimensional world. I'm going to take some pictures of Dallas this week so that I can see what it might look like if this figure were to interact with the general public.

Color & Style Inspiration

2009-10-14T06:26:00.000-07:00

I found this illustration on ffffound.com last week. I think the color scheme and style could tie in nicely with the "Sol" brand. There is something interesting about the color placement and the contour lines of varying weights. They create a sense of movement within the figure. A similar color treatment might add some interest to my animation.

Detailed Storyboards

2009-10-14T06:16:00.001-07:00

Here is a more detailed view of my animation storyboards...

Storyboard and Flip Book Sketch

2009-10-13T18:18:00.000-07:00

Here's a brief look at the storyboard and thumbnail sketch for my flip book animation idea. I will scan these later so that you can see a more detailed view of each frame. Here is the order of how the animation will unfold.

1. Cardboard box appears on screen... the box begins to shake from side to side.
2. The box tips over and a figure appears. The figure emerges from the box.
3. The figure stands up and begins to run.
4. The figure encounters a soccer ball, and decides to jump in the air to kick it.
5. The ball flies toward the viewer and off screen.
6. The figure lands on the ground in the background.
7. A bicycle begins to emerge from the ground underneath the figure.
8. The figure pedals the bike off screen to the right.
9. Camera pans right and sees the figure standing.
10. A basketball falls from above and bounces.
11. The figure picks up the ball.
12. The camera zooms in on the figure and rotates around to view the figure's back.
13. A basketball goal appears. The figure shoots the ball at the basket.
14. Camera zooms in and follows the ball as it moves through the hoop.
15. The hoop remains in frame, and begins to change forms.
16. The hoop has now become the "Sol" logo.
17. The "Sol" tagline appears below the logo.
18. The End.

I imagine that the sequence will last about 30-60 seconds. It should be a time consuming process to sketch the frames by hand, but I think the effect it creates will be worth the effort.

Logo Animation (Flip Book Style)

2009-10-13T08:12:00.000-07:00

I have come to the realization that the quality in my logo sketches that people are drawn to is the hand-generated style of mark making. My logo can have a sketchy quality to it, especially if I tie it into some other hand-drawn elements. I have decided to create a logo animation using a flip book style of drawing. Here is a quick little video I found that incorporates this technique.

I think the illustrated lines in a flip book will create a sense of motion and movement that will connect with my outdoor park branding message. Once the animation is complete, I plan to project the animation onto the side of a building, wall, or object to see how people will interact with it. I will include storyboards for the animation as soon as they are sketched out.

Designing Obama

2009-10-09T08:02:00.000-07:00

Regardless of my own personal political thoughts, I couldn't help but notice the brand that was created for Barack Obama last year during the presidential election. I don't remember seeing a more well established brand identity in an election from years past. Everything was consistent. The logo, posters, websites, etc. all worked together. It caused me to think about whether people who voted for Obama were simply influenced by his brand identity, or if they chose to vote for him based on his ideals and policies. It's an interesting concept. It makes me wonder if presidential candidates of the future will pay more attention to how their brand identity is created. The reason I am mentioning this now is because I just learned about a book that is being published called "Designing Obama." The book will chronicle the art and design of the Obama campaign. It looks like it will be a good resource for brand strategists and identity designers.

Here is a brief video that explains more about the book.

Designing Obama from mas / menos on Vimeo.

For Edwin (My Fellow Grad Student)

2009-10-07T14:32:00.000-07:00

Edwin,

I don't have your email address yet. In case you read my blog... here is an illustrator that I think you should look at for reference. Her name is Monica Torrejon Kelly. I see some similarities between her work and the book you are creating this semester. I enjoy the way she introduces texture and pattern into her illustrations. Hopefully this will be a good resource for you. Click here to see more of her work .

Ben

2009-10-06T18:47:00.000-07:00

Here is an interesting video that incorporates live motion and typography. It is an introduction to the Typophile Film Festival that was created by students at BYU. Something like this might be an interesting addition to project Sol. Like I mentioned earlier, it might be nice to introduce motion into the brand message. I really enjoy the way this video is put together... there's something interesting about a video of typography that doesn't rely completely on computer editing and effects.

Initial Logo Concepts

2009-10-06T18:27:00.000-07:00

Here are some of the "Sol" logo concepts that have moved from sketch to computer. (Earliest versions are at the top... more recent logo ideas are at the bottom) At this point, try and look past the color choices. They are merely placeholders. Instead, look at the forms, emotions, styles and message that each conveys. Again, I still don't think I've reached my final brand identity. It could take the entire semester to finalize one idea... but it's time for me to start focusing my attention on how I can move the brand forward. Right now, I'm thinking an animated or motion piece might tie in nicely with the concept of outdoor activities and recreation. I've always wanted to do a stop-motion film. Could it work? I'm not sure. I might see if I can find some good examples of this type of branding.

Research Project 1: Russian Constructivism

2009-10-06T13:37:00.000-07:00

Part of my required coursework as a Master's student includes 9 hours of art history. I am currently enrolled in a History of Graphic Design course. My first project was to choose a historical design topic from years past and write a research paper. After the paper was complete, I was to use the text to create a Powerpoint presentation and a designed booklet. Both should look as if they were created in the style I had researched.

The topic I selected for this project was Russian Constructivism. I've been interested in the constructivist movement since I first learned about it in Art History as an undergraduate. I believe it laid the foundation for modern-day graphic design and contributed a few universal design principles. Click here if you would like to see the booklet I designed.

Logo Sketches

2009-10-06T07:40:00.000-07:00

My next step in building the brand for Project "Sol" is to sketch out some thumbnail logo concepts. Here is about 1/3 of the sketches I've done so far (These are some of the more recent ones). When I showed these to my classmates, it was decided that I still have some work to do. I want to be able to capture the sketchiness of the line quality in the logo, yet still convey a clean brand identity. I don't think I am done sketching yet, but I wanted to show a bit of my process work on this blog.

Project Sol Inspiration

2009-10-05T18:25:00.000-07:00

Here are a few research examples that relate to my design project. This first image is an installation that Nike created. It appears as though people can walk through and interact with the message. I think this is an interesting way of presenting the message.

This piece shows an interesting group of objects that relate to one another. I might be able to do something similar that shows various activities people can participate in and how they fit within the shape of the sun.

This is an interesting logo style I found. I like the idea of having type contained within the shape. This might be something I could incorporate later on in the project.

Fall Semester Project: Sol

2009-10-05T17:59:00.000-07:00

My design project this semester is to develop a non-profit organization that will encourage people to exercise and spend time outdoors... and then create a brand strategy for that organization. My proposed project is to develop a park system that will unify the DFW metro area and provide free recreation opportunities for people of all ages, in all neighborhoods. The overall goal is to create a park system that will not take anything away from the existing natural resources, but will instead add to the benefits people can receive from the world around them.

After a few weeks of sketching out ideas, brainstorming organization names and developing unique conceptual directions, I decided to name the organization "Sol." This name has many different meanings and symbolic representations that relate to the Dallas-Ft. Worth/North Texas area. Sol means "sun" in Spanish. This is a direct tie to the Latin American roots that are found here. The sun represents a source of energy. Energy ties directly into exercise and outdoor activity. The connection to Latin history and other inhabitants of North Texas will allow me to incorporate some styles and colors that people will respond to.

During the course of the semester I will post various stages of my project on this blog. I would love to hear your thoughts and comments about my work, and what I might be able to improve. Stay tuned for updates.

Artist Response to "Graphic Design Theory?" by Helen Armstrong

2009-10-05T17:42:00.000-07:00

This week I read an article about graphic design theory and it's role in society. In it, the author outlined a few key observations about modern-day graphic design. One of the trends/theories that resonated with me was the concept of how all of us write more today than we did 15 years ago. Blogs, social networks, emails, etc. have built a structure that encourages written communication between people all over the world. I believe this to be true. In fact, I have two blogs that I contribute to, four different email accounts and one social networking affiliation. I can be included within that group of communicators Helen Armstrong described in her article. While I agree with the claim that people write more than they did in the recent past, I don't believe that means that we are better writers. I feel we rely too much on shorthand messages, emoticons :), text (txt) language, etc. to convey thoughts. I am interested in learning where this trend began, and if it is something that can/will be corrected in the future. Will written language be so abbreviated in the future that it will disappear completely? I don't think that is a trend that can be ruled out completely.

Artist Response to "I Made This Just For You: A Brief History of Design, 1999-2009"

2009-09-14T16:55:00.000-07:00

This week I read an interesting article I entitled "I Made This Just For You: A Brief History of Design, 1999-2009" written by Colin Berry. The article was featured in the October issue of Print Magazine. As the title of the article implies, this collection of thoughts gives a brief and accurate summary of how design has evolved during the past 10 years.

According to Mr. Berry, the decade began with a focus on the "i/me", and it is concluding with the "us/we". In other words, designers are less self-centered, and more focused on how good design can serve everyone in the community. I have seen this attitude of self awareness in my work as a full-time designer. Many of our clients are focusing their attention on how they can drive people to their products through the internet. The worldwide audience online creates a need for designers and our clients to think about how their brand/message will be received on a global level. Design cannot serve the client alone. It has to work for everyone.

One of the prevailing stylistic trends from the past decade is the hand-drawn approach. Movies, commercials, websites, print, etc. have all featured this approach to design. Mr. Berry states that this trend is a backlash to the clean nature of design that was found in the 1990's. This is a style that I have used within my own work in the past 4 or 5 years. I enjoy the human quality of hand-generated typography and line work. To me, it presents a soft and approachable attitude. If you look back at some of the previous posts on my blog, you will see some of these hand-made elements in the work I have displayed.

One final item that I found interesting in this article is the discussion of typography and fonts from the past decade. Mr. Berry mentions the popularity of Gotham, Helvetica, and Chalet. I must admit... these are three of my favorite font choices. (Note: I liked Gotham before Obama chose it as his campaign/branding typography) There is something simple and elegant about all three typefaces. Each of them can be used in a variety of design projects. I think that is what I find most endearing about them. Within the past 6 months, I have moved away from using Gotham as a default font, and I have adopted Whitney instead. I don't use any one font for every project... but they do seem to make an appearance in my work more often than they should.

It will be interesting to see how the shift from print to digital design will affect the next 10 years of design. I hope print can survive, but I'm not sure it will. As the trends change, designers must change. Adaptation is going to be the key to survival in this decade of digital design.

Fall Semester Begins

2009-09-02T06:40:00.000-07:00

This semester I will be working on an identity/branding project for a non-profit organization. The assignment is still in the infant stages, but I do know that my non-profit will focus on creating an outdoor space for people of all ages to enjoy. I will continue to update this blog as I progress through the project. I'm definitely going to need some ideas and feedback.

Tron Legacy

2009-08-17T12:13:00.000-07:00

I didn't intend for this blog to focus around movie trailers... but, I can't help but notice how art direction in film relates to graphic design. It's all about visual communication, right? I recently found an inspirational artist portfolio online for SignalNoise. The unique site navigation and artists use of color and line against the black background captured my attention. Very elegant. Very powerful. SignalNoise's style reminds me of the movie trailer for Tron Legacy... another movie I am excited to see. I think my nerd factor will rise a few thousand points by posting this. Oh well. It's all a part of what I enjoy.

Inspiring Design

2009-08-06T13:50:00.000-07:00

As I was searching through FFFFound.com (Caution: Some content could be considered NSFW... unless you're an artist), I encountered this interesting poster design. To me, it is an example of how good design can transcend language barriers. I don't understand what the words mean (I'm guessing the words are French), but I love the way the type is distributed. The colors, type, format and grid shift really draw my attention. I imagine it took quite a bit of time to get the colors and shapes to balance properly.

Where The Wild Things Are

2009-08-04T13:31:00.000-07:00

One of my favorite childhood books is "Where the Wild Things Are" by Maurice Sendak. Naturally, I was very excited to see the trailer for the Wild Things movie attached to the most recent Harry Potter movie. The first thing about the trailer that caught my attention was the musical choice. The song is called "Wake Up", and it's performed by Arcade Fire (one of my favorite bands from the past few years). The song fits well with the visual sequences.

The second thing that grabbed my attention is the typography. Everything is done by hand. The rough type connects the titles with the monsters, wilderness, etc. I am a big fan of hand generated type. It presents a warmth that can't be matched by existing type choices.

Jim Hastings Web Site

2009-07-30T06:21:00.000-07:00

A few weeks ago, I shared a link to wix.com, a site that makes it easy to build customized flash websites. Here is the site that I am currently building for my friend Jim Hastings. He is a Dallas artist who specializes in drawing and painting. The site is not 100% complete, but I thought I would go ahead and share the progress with you anyway. I'm very impressed with how easy it is to use the design tools and templates on Wix. This layout was based around an existing template, with a few minor color and navigation adjustments. In fact, I may go ahead and build myself a new portfolio site while I am at it. It's been a few years since I have updated my presence on the internet.

Line Art: Follow Up

2009-07-29T15:20:00.000-07:00

Well... Here it is. I promised I would share how the illustration I mentioned in my previous post would be used within the context of a website layout. Although the client chose to go with one of the other concept directions I worked on, I am still pleased with the way this turned out. I guess this designer isn't too old to learn new tricks.

Line Art

2009-07-28T11:56:00.000-07:00

At work this week, I am coming up with a couple of different web design concepts for a local service organization for women. I don't know what has come over me lately, but I am trying to experiment with different design styles, layouts, etc. at work. Usually, I find myself creating layouts that are comfortable to me. It is a challenge to step out beyond my "normal" design tendencies. In this case, I felt it was necessary.

I don't really consider myself to be much of an illustrator, but I felt that a softer line drawing would set the proper tone for this website. Here is a sample of the line art I drew. After the meeting with the client is finished, I will show you how I made use of the illustration within the framework of the website.

Make Your Own Website

2009-07-23T07:10:00.001-07:00

I came across a great little online resource that allows you to build and maintain a flash website. The site is called wix.com. Wix offers a set of web templates to choose from, or you can build your own. I'm impressed with how easy it is to move content around and customize the look. I first heard about the site on Facebook when a couple of friends were discussing their online portfolio needs. I am in the process of helping a friend of mine develop a presence online where he can showcase his drawings and paintings. I will link to the site when I am finished building it. In the meantime, have fun messing around with Wix.

Design Texas: Finished Project 2

2009-07-01T06:37:00.000-07:00

This is a week late, but I wanted to share the final poster design for project 2. I made a few color changes and other revisions to the original illustration. I think the color change helps the piece not feel overly environmental, and allows the poster to reach a wider audience.

Design Texas: Project 3 Final Decision

2009-06-30T19:07:00.000-07:00

Here it is... (drum roll, please) After all of the great feedback I received, the ad for Big Brothers/Big Sisters is the big winner. My professor gave me some great feedback, and here is what the final product looks like. What do you think? Did I make the right decision? I'm confident that I did. Thank You Todd and Kari for your insights.

Design Texas: Project 3

2009-06-29T19:44:00.000-07:00

Here is what I am working on for the third project in my summer design class. The purpose of this project is to create a memorable message for a non-profit organization. I chose to focus my posters around the Big Brothers/Big Sisters organization, and the Scottish Rite Hospital children's program for dyslexia. Below, you will see my initial concepts. I am having a hard time deciding which one I should choose to develop further. Try to ignore the watermarks and low resolution imagery on the first image. I haven't purchased the images yet... because I haven't decided if that is the one I want to turn in for a grade.

Summer School: Project 2

2009-06-22T06:46:00.000-07:00

Summer school is moving along in a hurry... I will be turning in project 2 on Wednesday. This project is based around the idea of sustainability - either local or global. One concept that came to mind was the idea of unhealthy eating. My view of this issue may be skewed because of the country that I live in... but I think it is a problem that affects more than just the USA. I think we are our own greatest resource, so it is important for us to care for ourselves. Here are a couple of poster designs based around this concept. I am still working on a tagline for the design on the right. As always, I would love to hear what you think.

Project 1: Complete

2009-06-18T07:06:00.000-07:00

Project 1 was printed yesterday. Here is a look at the finished product. I decided to go with the eye layout. I made a few color and type revisions. I also added a reflection to the center of the eye that relates to the urban setting of the show "Avenue Q". The layout on the left is what the poster looked like on the computer... while the one on the right is a photograph that shows what the poster looks like inside the lightbox. (Thanks for the lightbox picture Collin)

Summer School: Project 1

2009-06-14T16:56:00.000-07:00

I enrolled in a design class this summer at UTA. The course is divided into 3 projects that will be printed and displayed inside a lightbox frame. It will be interesting to see how light contributes to the power of the message. For Project 1, I was asked to create a poster that will motivate students and faculty at UTA to go somewhere or do something off campus. I chose to focus on the Dallas Center for Performing Arts, and the new Dallas Opera Center. One of the shows that will be featured this season is "Avenue Q", a show that involves actors and puppets. My first two design ideas for project 1 are shown below... do you have a favorite of the two?

Lights Out

2009-06-12T06:39:00.000-07:00

A huge thunderstorm moved through Dallas yesterday. It knocked out the electricity in our office for about two hours. Without a computer to design on, I decided to see what type of sketch I could come up with. This illustration was inspired by the situation I was in - "lights out." When the power was restored, I was able to move the sketch into Photoshop to add a few additional elements. It's good to keep the creativity flowing... even in the dark.